AND THE MERCEDES GOES TO...... (THE KLIA SHOPPING 'REAL VALUE REAL STYLE' PREMIER CONTEST DRAW)


Y.B. Datuk Seri Tengku Adnan Tngku Mansor, Minister of Tourism Malaysia, signing in at the KLIA Shopping Real Value Real Style Premier Contest Draw

Y. Bhg. Tan Sri Datuk Dr Aris Othman and Y.B. Datuk Seri Tengku Adnan Tengku Mansor with the Premier Issue of the first official Malaysian airport newsletter, KLIA Times.

The question has been revving in the minds of many ever since the KLIA Shopping 'Real Value Real Style' Premier Contest ended on 31st March 2006. With an astounding 28,541 entries to the contest, only lucky shopper at the airport drove home with the luxurious ride.

Who drove home the cool Mercedes Benz E-200K worth RM348,000.00? If you had walked the extra mile and spent more at the airport outlets just to qualify for the contest that would truly be a burning question!

The moment arrived; a winner was named in a draw made by the Minister of Tourism, Yang Berhormat Datuk Seri Tengku Adnan Tengku Mansor on the 19th of June 2006 at an event that was memorable in more ways than one.

The draw was subsequently followed by another to decide on the winners for the KLIA Shopping F1 Contest where 4 lucky couples won a trip to Shanghai to watch the Sinopec Chinese Grand Prix courtesy of Royal Brunei Airlines and the Shanghai International Circuit with a total value of over RM60,000.00.

Classy Spring Summer Collection by Etienne Aigner

The latest collection by Just Nice Boutique and accessories D'Trends

The "Premier Contest ", "Shop & Unwrap the Nuggets Contest" and "F1 Contest" were part of the KLIA Shopping "Real Value Real Style" A World Of Celebrations campaign which commenced on Nov 3rd 2005 to March 31st 2006.

Visitors, travellers and tourists alike who spent a minimum of RM250 at any KLIA retail or food & beverage outlets were eligible for the Shop And Unwrap The Nuggets Contest which gave them a chance to win prizes that included watches from Tag Heuer, stays at Brunei's luxurious Empire Hotel and Rocaille decorative boxes to name a few.

Participants also earned the opportunity to bid for the Bonus F1 Contest and obtain a chance to catch the next leg of the exhilarating Formula One event in Shanghai. Meantime, those who had spent a minimum of RM500 in a single or multiple receipt(s) and who'd complied with the rules of the contest which also included writing a slogan, stood to win the luxurious sedan!

Participants of the various KLIA Shopping contests doubled their chances instantly by making purchases with MasterCard; the Main Partner and Official Card for the "A World Of Celebrations" Campaign in KLIA.

Stylish handbag by Burberry available at Satellite BUilding, KL International Airport

These exciting moments are a fitting end to the buzz created at the airport during the campaign period with ongoing promotions through out the festive seasons. The visitor to Malaysia would have experienced free dodol sampling during Raya, received gifts from Santarinas at Christmas and angpows during Chinese New Year.

The KLIA Shopping Campaign rounded over 53 thousand entries in the short period of 5 months. The staggering number of participants in the KLIA Shopping contests is indeed a true indication of the retail activity at the airport, being a testimony of KLIA as a one of the favourite Asian Airports in the fifth annual TIME Readers' Travel Choice Awards last year.

"It all paved for a truly good start to the year for Malaysia Airports," said Chairman of Malaysia Airports, Y. Bhg. Tan Sri Datuk Dr Aris Othman at the prize giving event.

KLIA was voted Best Airport in the 15-25 million passengers per annum category which was recently announced at the AETRA 2005 results. KLIA was also placed third for both Best Airport Worldwide and Best Airport in Asia/Pacific categories in the AETRA 2005 results.

Speaking on behalf of Malaysia Airports, Tan Sri Datuk Aris said, "This gives KLIA the impetus to continue with its efforts to become the nucleus for air transport in Asia."

The accolades add more than a feather to its already laden cap. Prior to these, KLIA was voted second runner-up in the favourite Asian Airport category in the fifth annual TIME Readers' Travel Choice Awards last year. It was also placed in the top 10 airports in the 2005 World Airport Awards survey organised by Skytrax Research, a British based air travel industry research company. It was also placed second for Best Airport in the 15-25 million passengers per annum category in the 2004 AETRA Airport Customer Satisfaction Survey.

Malaysia Airports has also won the bid to host the world's leading airport-airline networking event, the World Route Development Forum 2008, edging out major 'rivals' like the Singapore, Bangkok and Beijing airports.

"We will be the first Asian country to host this annual event which traditionally has always been held in Europe," said Tan Sri Datuk Aris. This year's forum will be held in Copenhagen, Denmark in September where 500 airports and 275 airlines from around the world will be participating.

"We could expect to play host to some 3,000 delegates, something that will present immense business opprtunities for our retail outlets. Malaysia Airports could use this platform to fast track its marketing efforts to attract new arlines to KLIA," he added.

"With all these exciting news and happenings surrounding it, Malaysia Airports feels that it is only appropriate that KLIA has its very own newsletter," said Tan Sri Datuk Dr Aris, during the ceremony which included the much-anticipated launch of KLIA Times, a monthly newsletter by the airport which focuses on travel and lifestyle information about Malaysia.

The publication offers traveling tips for travelers and other activities in Malaysia . It is a free newsletter to be placed in 18 locations around the airport for travelers to pick up, in support of the Ministry of Tourism's efforts to promote tourism in the country. The newsletter is a perfect read for today's travelers, local or foreign. KLIA Times offers an insight on the sights and sound of colourful Malaysia complete with any travelers' need. The newsletter includes fun reading on facts about Malaysia , fashion and lifestyle especially the latest happenings in and around the country. Most of all, KLIA Times is an essential travel guide for travelers to Malaysia, sharing travel tips uniquely apt for travel in Malaysia.

Meanwhile, in lauding Malaysia Airports for its success at airlifting KLIA's image in the international frontier, the Minister of Tourism, Yang Berhormat Datuk Seri Tengku Adnan Tengku Mansor expressed the hope that all retail outlets at Malaysia 's international airports will flourish just as well. "I also hope the excellent customer service practiced by the retail staff is replicated everywhere too. This is important because we are known for our hospitality which is very much a part of the harmonious life we enjoy."

KLIA, as the 'doorway' to the country, has an even bigger role to play next year as it is Visit Malaysia Year (VMY) 2007, said Datuk Seri Tengku Adnan. "The Ministry will have an elaborate programme throughout the year that is designed to make the global market think Malaysia . But our people will have to be made aware of the importance of receiving foreigners."

The Ministry plans to introduce a preparatory programme to upgrade the hospitality skills of Malaysians nationwide. This, it hopes, will gradually change the mindsets of people to think and act tourism and enhance the best practices in hospitality including public cleanliness and courtesy. Communications skills in different languages need to be improved too.

The event was held at 7pm on June 22nd 2006 at Stage Area, Level 5, KLIA where guests, which included the media and contest particpants, were entertained with cultural dances courtesy of the Ministry of Tourism, a KLIA Shopping Fashion Showcase and songs by Anuar Zain.

It ended with the much-anticipated contest draw by the Chairman of Malaysia Airports, Tan Sri Datuk Dr Aris Othman and the unveiling of the first issue of the KLIA Times by the Minister Of Tourism, Datuk Seri Tengku Adnan Tengku Mansor.

Malaysia Airports manages and operates 39 airports in Malaysia : 5 international, 16 domestic and 18 Short Take-Off and Landing Ports (STOL Ports). On November 30, 1999, Malaysia Airports became the first airport company to be listed in Asia. KL International Airport (KLIA), its flagship airport was voted as the Best Airport (15-25 million passengers per annum) in the 2005 AETRA awards. Malaysia Airports has also been entrusted to host the 2008 World Routes Development Forum, the first airport operator in Asia to be given the honour of hosting this world-class airport-airlines event.

<top>
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And The Mercedes Goes To... (The KLIA Shopping 'Real Value Real Style' Premier Contest Draw)
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