SAMSONITE'S SECOND SOJOURN INTO STYLE

Samsonite has bagged it again. The world leader in travel products has expanded on its premium Black Label line through a collaboration with another celebrated name in fashion, Matthew Williamson.

The new limited edition of luggage line is called Signat by Matthew Williamson - the Special 1965 Re-Edition, based on its original 1960's executive icon, the Samsonite Signat Attache. The sleek, external shape of old is retained but the customised interiors explode with Williamson's signature touches - vibrant colours and bold, feminine prints.

The attache case is available in cream with an aluminium frame. In keeping with Williamson's defining style, ones sees the merging hues of two colourful prints that was featured in his Autumn/Winter 2006/07 collection where he blends the symmetry of lines and shapes, with a natural beauty of floral and bird prints. The case includes an organised divider and cosmetic pouch inside, while the exterior features a key charm and leather sleeve allowing one to carry it over the shoulder.

The new Samsonite Signat was first unveiled to an audience of international press and buyers during Williamson's show at New York Fashion Week on February 10 earlier this year, providing a compelling follow-up to the Samsonite black label range by Marc Newson in 2005.

The brand's collaborations with successful craftsmen are a dedicated effort by the label's visionary Global Creative Director, Quentin Mackay to elevate its design and image. While Samsonite is acclaimed for its high performance, Mackay believes that its products must also be aesthetically desirable. Teaming up with internationally renowned designers is a way of achieving this end.

"The decision to work with Matthew was obvious for me," Mackay remarked. "He is responsible for changing the way women dress. His clothes are sexy, cool, glamorous, vibrant and feminine. He knows what women want from fashion. He is renowned for his use of colour and prints in his designs, creating flamboyant, individual, but wearable looks."

To top it, Williamson is also certainly no stranger to the fashion scene in the United Kingdom . The talented designer founded his company in 1997 with business partner Jospeh Velosa and debuted his first collection, Electric Angels in London during Fashion Week. Colourful and intricately detailed creations were seen on models including Helena Christensen, Jade Jagger and Kate Moss in stimulating shades of fuschia, magenta and tangerine.

In 2002, Matthew opened on the New York runway. His unique colour sense and contemporary, feminine designs put him on par with the best of them, gaining hip celebrity clients like Sienna Miller, Gwyneth Paltrow, Sarah Jessica Parker, Madonna and Kate Hudson along the way.

Williamson's reputation as a leading designer in the UK grew in strength when he won Elle designer of the year in 2004 and was nominated three times as the British designer of the year. He was also honoured with the 2005 Moet & Chandon fashion tribute. In spring last year, the first Matthew Williamson fragrance was launched. The company is now sold in 150 worldwide.

Meantime, there are only 250 Matthew Williamson Limited Edition Signat attachés available at Samsonite Black Label Stores and Samsonite Stores worldwide, making it a most sought after fashion accessory this season.

It also places Samsonite, already established for its quality and durability, in the league of designer brands synonymous with new trends and design technology, fulfilling the travel and lifestyle needs of the new age travel connoisseur.

Staying true to its famous tagline - Life's A Journey, Samsonite has made its 95-year odyssey into one of expansion and growth in strength and style.

The Matthew Williamson Limited Edition Signat Series is available at the Samsonite outlet located in the premier Starhill Shopping Centre in Kuala Lumpur . At a special media event held to mark the event on 13th June 2006 at Starhill Shopping Center, Bukit Bintang, the products were received by Anuar Zain & Sazzy Falaq, two top television personalities and social icons.

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