SAMSONITE OPENS IN MIDVALLEY MEGAMALL

Midvalley Megamall is the location for the new Samsonite store in Kuala Lumpur. Chosen for its prime location in Midvalley Megamall, the store is part of a global strategy that will reinforce the brand’s position as the world’s leading travel and travel accessory brand.

Attending the Official Launch will be the top celebrities in Malaysia, Ezlynn together with Mr Chris Lim, General Manager of Samsonite Singapore, Mr Derrick Yeo, Regional Director of Samsonite Singapore and Mr Desmond Nathan, Country Manager for Samsonite Malaysia.

Over the next 12 months, Samsonite will open a series of stand-alone stores in key markets across the globe including Asia, Europe and USA. The Samsonite stores, which have opened recently or are about to be opened include:

• Malaysia - Midvalley Megamall, Kuala Lumpur
• Singapore - VivoCity
• London - Bluewater
• Manchester - Arndale Centre
• Paris - Boulevard des Capucines
• Birmingham - Bullring Centre
• Liverpool - Metquarter
• Wijnegem - Wijnegem Shopping Centre

Samsonite's visionary direction and emphasis on the premium and influential market is the inspiration of CEO - Marcello Bottoli and Global Creative Director - Quentin Mackay. This partnership is dedicated to achieving the goal, of elevating the creative direction, range of products, marketing communications and stores of the Samsonite brand globally.

Designed by world famous architects Guillot + architects (G+a), the new Samsonite in MidValley Megamall has 990 sq-ft of retail space and is designed to complement the concept of the recent Samsonite Black Label store which has seen a number of boutiques opened in key fashion capitals around the world. Whilst the Samsonite Black Label concept plays off the striking colour combination of black and orange, the new Samsonite store concept complements this with a contemporary combination of creams, beiges and whites, whilst still using the same distinctive shapes, squares and solids. The façade uses the same idea of a solid wall made of blocks, but carved out to give the idea of lightness, openness and movement; a theme that runs into the store as well. Inside, warm cherry wood panels combine with soft back lit cream boxes to showcase the products. Striking travel images and exotic locations ensure that the brand positioning of 'Life's a Journey' comes alive in the store.

Samsonite is renowned worldwide for its technical expertise, trust, quality and functionality. Samsonite focuses on contemporary, innovative, aesthetic designs and aspirational styles across its product range and stores. The new stores will showcase these premium lines, including:

Pro-DLX: The recently launched and popular contemporary business essentials collection.

X'ion: A new collection that delivers optimum stress-free travel with intuitive, practical packing ideas and solutions.

Aeris: Super lightweight Aeris combines durable polypropylene hardside with a distinctive design inspired by aerodynamics.

Sky Wheeler: Range of light and impact resistant polycarbonate Upright® and Spinner® cases ensuring maximum protection.

"Samsonite is reconnecting with consumers on an emotional level by engaging their senses through our products and retail environments", states Marcello Bottoli. "Likewise, the new brand tagline – 'Life's a Journey' - embodies Samsonite's transformation and future, symbolizing the role the brand has in the multi-faceted lives of travelers today. Our new Samsonite stores, in addition to our products, will deliver on this message".

Samsonite Store Details
Address: Lot S-038, 2nd Floor, Center Court, Midvalley Megamall
Opening Hours: Daily from 10am-10pm
Website: www.samsonite.com